Uber's End Goal: To Replace Your Car
At a keynote session at Salesforce's Dreamforce conference Wednesday morning in San Francisco, Uber CEO Travis Kalanick discussed his vision for the future of the company.
At a keynote session at Salesforce’s Dreamforce conference Wednesday morning in San Francisco, Uber CEO Travis Kalanick discussed his vision for the future of the company.
Kalanick wants Uber to become an affordable alternative to owning a car:
Our whole thing, while Uber Pool is part of what we do, is about making Uber cheaper than owning a car. That’s our whole thing. That’s why when you talk about surge and all that, it all comes down to the cheapest ride possible.
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