Uber France Cancels 'Hot Chick' Promo for Being Sexist
Sometimes I think it’s a shame that sex actually sells. I mean, think of the kids. And the dirty old men.
It works on everyone…but not every time.
Uber France got a reality check the other day when its marketing people concocted the idea to hire “incredible hot chicks” as its drivers. Maybe it’s all the bread up there, but some women with muffin tops took some umbrage to that in a loud fashion.
Here’s the site, which quickly went dark:
The promo website and app is called Avions
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in