Can free food, games and movies help Uber smooth out its publicly rocky relationship with drivers? The ride-sharing app hopes so.
On Sunday, Uber rented out the iconic Bengies Drive-In Theatre in Middle River, Md., for 12 hours, turning it into a pop-up space for drivers in the area to hang out for the day. The company worked with New York production company The Bindery to create the branded venue.
Uber commissioned a local artist to create a retro-themed mural and decorated the space with themed signs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in