Uber Calls Up Some Positive PR and Content Marketing

This is what you do when you have lots of money.

uber-app-iphone-hand-shot_500_2Ever been on that one random busy street corner, piddling around on your smartphone, staring into your ride hailing app with hypno-wheel eyes and wondering where the provider of your ride may be?

Such, at times, is life with Uber.

As we have reported a few times, the company has been a PR (fail) darling of the media. But as Mashable reports, Uber finally has enough money ($5.9 billion in its coffers) and time (open since 2009) on its hands to make an acquisition. It purchased blossoming map app deCarta.

While the deal closes later this week, the connections are wide open for the company to use geomapping and local search to not have its customers standing aimlessly on street corners any longer.

“A lot of the functionality that makes the Uber app so reliable, affordable and seamless is based on mapping technologies,” an Uber spokesperson told Mashable. “With the acquisition of deCarta, we will continue to fine-tune our products and services that rely on maps –- for example UberPOOL, the way we compute ETAs, and others – and make the Uber experience even better for our users.”

The company also attempted to counter the frequent charge that it doesn’t much care for its own assets (aka “freelance contractors,” NOT employees) by releasing an honest-to-goodness old school magazine about Uber drivers.

Here’s a…memorable screenshot via Fusion:

uber mag

As Fusion’s Kevin Roose reports, “Momentum won’t win any Pulitzers” — but it will support the idea that Uber drivers are members of a community and that their parent company (NOT their employer) cares about them more than it cares about the tech media world.

See that driver looking for a place to “go?” She is the new face of content marketing.

If you want an alternate take from various Uber “partners,” you can always check out Uber Driver Diaries.