Uber Calls Up Some Positive PR and Content Marketing

This is what you do when you have lots of money.

uber-app-iphone-hand-shot_500_2Ever been on that one random busy street corner, piddling around on your smartphone, staring into your ride hailing app with hypno-wheel eyes and wondering where the provider of your ride may be?

Such, at times, is life with Uber.

As we have reported a few times, the company has been a PR (fail) darling of the media. But as Mashable reports, Uber finally has enough money ($5.9 billion in its coffers) and time (open since 2009) on its hands to make an acquisition.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in