What Tyler Durden Can Teach You About Twitter And Social Media

Would Tyler Durden have used social media? Quite possibly, but probably not in an entirely productive way. I very much doubt he’d have been tweeting about what he had for breakfast, or been overly bothered about how many chumps he infected on Facebook (at least, not in the standard way).

Still, there are lessons to be learned about social media from the things that Tyler said, even if we have to be a little creative and put some reverse spin on his intent, doing a little paraphrasing along the way.

“The First Rule Of Twitter Is: You Do Not Talk About Twitter. The Second Rule Of Twitter Is: You Do NOT Talk About Twitter.”

See, this is your problem – you’ve been obeying Tyler’s first two rules. Maybe you’re a brand, maybe you’re businessman, or maybe you’re just somebody with something to sell. Or something to say. So, you’ve set up your Twitter account, followed a few people, been followed back by a few more, and that’s it.

Finished. Over. You’re done.

Why stop there? If you want to boost your profile on Twitter, you need to think big. You need to think out of the box, and move beyond believing the only way to expand your presence on the network is on the network. Sure, you might chat about Twitter with your friends, but you need to do more. Put your Twitter profile on your business card. Put it in your email signature. Put it on your letterhead. Tell clients to find you on Twitter. Encourage your Facebook friends to follow you on Twitter.

Don’t be embarrassed – Twitter is becoming a really big deal. You need to be talking about it.

“You Are Not A Beautiful Or Unique Snowflake.”

You’re really not. You’re the same decaying organic matter as everything else. Twitter has about 20 million users – what separates you from the other 19,999,999? What can you do to stand out? To be unique? What makes you different from them?

“You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet.”

Tip: The answer does not lie in Twitter’s much-derided, “What are you doing?” Think outside the box. Be different. Be interesting.

“People Are Always Asking Me If I Know Tyler Durden.”

Do you know the things you stand for, that you believe in, that you want to accomplish in your life? If you don’t know who you are, how can you possibly convince anybody else?

“Hey, you created me. I didn’t create some loser alter-ego to make myself feel better. Take some responsibility!”

Take a moment to think about why you’re using social media. Maybe it’s to promote and expand your brand, to network with people in your niche, or to meet and chat with new friends. Frankly, the reason is less important than the knowledge; knowing what you’re doing there.

Figure out your purpose, and run with it.

“If You Wake Up At A Different Time, In A Different Place, Could You Wake Up As A Different Person?”

As you join a new social network, it’s very easy to feel that you’re ‘starting over’, and lots of people use different forms of social media in very different ways. That’s fine, and the differences between, say, Twitter and Facebook, encourage the user to update accordingly.

However, if you’re trying to establish a brand, and certainly if you have anything to promote, it’s pivotal that you keep many things the same. Your profile picture on Twitter should be the same as your profile picture on Facebook, Friendfeed, LinkedIn, Google, MySpace and anywhere else in which you’re active. Change it on one, change it on them all.

Think of your profile photo as your logo – people identify and categorise images way before they see any accompanying text. Don’t change your picture too often, but when you do, change it everywhere.