"Twouija" Can Predict The Popularity Of Your Tweets
MIT Sloan School of Management assistant professor Tauhid Zaman, Emily Fox at the University of Washington and Eric Bradlow at Wharton have combined Twitter and the future-predicting game Ouija to create “Twouija,” a model that they suggest can predict how popular a tweet will be.
How was the model developed?
The researchers found that during the 10 minutes after a tweet is sent, a famous tweeter and an unknown blogger might get roughly the same fraction of retweets (on average 50%) of the total number of retweets that tweet will ever get.
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