Two Sales Execs Catch the BUZZMEDIA

Pop-culture site operator BUZZMEDIA added a pair of sales executives to its staff in California, announcing that Christopher Sanders joined the company as vice president of ad sales in the San Francisco office and its new Los Angeles-based senior director of sales is Judah Wiedre.

Sanders, who had been VP, Western U.S. at, will lead the Bay area and Pacific Northwest sales teams and serve as a senior sales-management leader, reporting to chief revenue officer Doug Rohrer.

And former senior director of sales, West Wiedre will report to Sanders.

Rohrer said:

Chris and Judah both possess extensive experience in developing and executing large-scale, deeply integrated, and creative campaigns, which BUZZMEDIA is increasingly becoming known for. This experience, combined with their successes that span a wide range of advertising categories and with some of the world’s leading brands, will prove mutually valuable as we continue to grow our business and meet the growing demand from advertisers.

Sanders said:

BUZZMEDIA is an exciting place to be, as they are one of very few publishers who create highly programmed campaigns for advertisers across a breadth of leading entertainment properties. There’s just a great deal of opportunity for creativity and customization, which is not only enticing to clients, but also an important asset to a sales organization.

And Wiedre added:

I’m very pleased to join the BUZZMEDIA team in Hollywood. It feels good to be a part of a company that is at the heart of pop culture and whose content reaches millions of passionate fans.