Two New Local Parenting Magazines to Launch

And now for something new! Literally. NYMetroParents has announced they are launching two new local magazines, Nassau Parent and Suffolk Parent, beginning with an April 2009 edition and with advertising sales commencing immediately. Per the release:

Nassau Parent and Suffolk Parent will mirror the other Davler publications in that it will feature a calendar of area family activities, locally written articles on children’s health, education, travel, nutrition, local parenting personalities, businesses which serve parents, and directories of businesses which provide special services to parents, such as birthday parties, after school activities, health care providers. There will be nearly 1000 distribution spots throughout Long Island where parents can find the free magazines each month.

Full release after the jump.


Total Metropolitan New York Monthly Circulation now more than 400K

NEW YORK, NY (February 2, 2009) NYMetroParents, Davler Media Group’s parenting division is launching two new local magazines, Nassau Parent and Suffolk Parent, beginning with an April 2009 edition and with advertising sales commencing immediately. These magazines join the Davler stable of free parenting publications covering the New York Metropolitan area including: Big Apple Parent (Circ 60,000), Queens Parent (60,000), Brooklyn Parent (53,000), Westchester Parent (60,000), Rockland Parent (30,000), and Fairfield Parent (40,000)*, for a total circulation of 400,000, plus, NYMetroParents.com database (visited monthly by 100K+ local families.)

“In a time when people are making hard choices about their finances, their children’s well-being still seems to be on the top of their list of spends and, as studies show, the last cuts parents make are in their children’s activities, classes, etc. New Yorkers continue to turn to our publications to help sort through the options.” said David Miller, president and CEO of Davler Media Group LLC.

Nassau Parent and Suffolk Parent will mirror the other Davler publications in that it will feature a calendar of area family activities, locally written articles on children’s health, education, travel, nutrition, local parenting personalities, businesses which serve parents, and directories of businesses which provide special services to parents, such as birthday parties, after school activities, health care providers. There will be nearly 1000 distribution spots throughout Long Island where parents can find the free magazines each month.
Miller further comments, “As the largest and oldest publisher of regional parenting magazines we believe we are most qualified to fill the void in the Long Island market.. Parents depend on a free magazine that helps them make more informed decisions about how to spend their time and money.”

In 2008, more than 1,500 advertisers appeared in Davler’s parenting magazines. With a verifiable total circulation now at 400,000 copies monthly, Davler parenting publications join the ranks of media options for regional advertisers who want to target a large market segment. “Advertisers tells us that free parenting publications are vital to reaching consumers who are making immediate purchasing plans, considering the editorial and advertising content with the same credence,” says Miller.