Two months after launch, CityVille 2's traffic plummets

Zynga’s high-profile sequel to CityVille has seen a massive loss of traffic since the start of December, dropping from 3.8 million daily active users (the best gauge of a game’s core audience) to 570,000. That’s only 100,000 DAU more than the developer’s other high profile black eye, The Ville.

It seems that CityVille 2 hasn’t been able to recreate the popularity of FarmVille 2, which is still the No. 1 game on Facebook by DAU (which is currently sitting

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in