Twitter video is getting a bit more lively today. The company is rolling out a new ad format that places a clip on top of a landing page once someone clicks on an ad.
Dubbed “video website card,” the ad unit first shows up as a promoted tweet with autoplay video within Twitter newsfeeds. If someone clicks on a link below the video, they are directed to a landing page within Twitter that pulls the video at the top of the page while a website loads within the bottom portion of the screen.
According
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