Twitter’s MoPub Kicks Off #BackFillForGood Initiative

The mobile monetization platform will use unfilled ad space for Covid-19 information

Twitter’s MoPub mobile monetization platform came up with a way to use unfilled ad space in the fight against the coronavirus pandemic.

Senior product growth manager Jayme Farrell-Ranker and senior software engineer Sasan Hezarkhani introduced #BackFillForGood in a blog post Tuesday.

MoPub publisher partners can use this form to opt in to #BackFillForGood with some or all of their unfilled banner or full-screen ad space, and ad creative that will fill that space will be focused on four themes:

  • Covid-19 public health information partners, including government organizations.
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