Twitter’s Hidden Replies Feature Becomes the Backbone for Solace Women’s Aid’s Campaign

#HiddenAbuse is aimed at raising awareness of domestic abuse

Twitter rolled out its hidden replies feature globally last November, giving both users and brands the option of hiding irrelevant and spammy replies to their tweets. One “brand,” Solace Women’s Aid, found a unique way to incorporate the feature into a campaign.

London-based Solace Women’s Aid helps support women and children who have been victimized by domestic abuse and toxic relationships.

The nonprofit teamed up with creative agency Stack on the #HiddenAbuse campaign, which was originally presented at Twitter U.K.’s

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