Twitter's 'Dronie' of Patrick Stewart Is Social Gold

Generates immediate Cannes buzz

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Twitter is like every other digital platform and ad agency roaming Le Croisette in Cannes this week—it's trying to drum up new business. Showing the fun side of your brand and creating conversation-starters at these kinds of events certainly can't hurt.

So give the San Francisco tech giant credit today for its "#dronie" effort. Twitter has a flying drone hanging over Cannes that's taking Vine videos of attendees. Its first effort brilliantly featured award-winning actor and social media maven Patrick Stewart, which quickly garnered more than 550 retweets and favorites on Twitter.

AW+

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