Twitter's Ad Business Is Surging but It's Losing User Engagement

Total audience up but timeline visitors slip

Twitter's ad business is flying ahead of schedule, but users are not flocking like advertisers.

The company announced its fourth quarter and full year revenue today, its first financial results since going public last quarter. In 2013, Twitter's revenue reached $665 million and the company says 2014 will be the year it generates more than $1 billion in sales, according to the fourth quarter filings.

Some forecasts had predicted the company would fall shy of the $600 million mark in 2013.

Twitter's ad revenue hit $220 million, a surge of 121 percent year-over-year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in