Twitter Yawns at Jeep Hack Attack

And was Burger King actually a big winner?

Per Socialbakers, Burger King netted 30,000 Twitter followers when the brand's account on the site was hacked yesterday.

But when Jeep had the same fate amble upon it today? A universe of tweeps seem to let out a collective #yawn, as only a couple thousand people clicked to follow the automotive brand.

In the social media world, the developments suggest that what's buzz-worthy one day is "s-o-o yesterday" as soon as its over.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in