Twitter To Auction Promoted Trends This Month For 2014 FIFA World Cup
Several months after opening an outpost in Brazil, host city of the 2014 FIFA World Cup, Twitter is mobilizing to sell ad packages pegged to the uber-popular sporting event.
Ad Age has it that Twitter will be conducting a blind auction overseen by PricewaterhouseCoopers to sell promoted trends later this month, the first time Twitter has done so.
Since promoted tweets and accounts are targeted to specific segments on Twitter, but promoted trends are on a national scale, the latter have to be bought out for an entire market for a day for a flat fee.
That
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in