Twitter's Upcoming Web Analytics Tool Will (Hopefully) Cure A Major Headache

Measuring referral traffic is essential for news organizations, or any website owner for that matter. However, there’s always been a major limitation to doing that. Measuring referrals from one of the most popular social networks, Twitter, has proven itself to be a formidable task.

But a long-awaited reprieve is coming. This week, Twitter began rolling out its Web analytics tool. All website owners will have access to the service in a matter of weeks, reports Poynter’s Jeff Sonderman.

The

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