Twitter Was Quiet During Peak Black Friday Shopping [Infographic]
Data from Twitter reveals spikes before and after Black Friday shopping hours but when it was time to shop, people were focused on the task at hand.
The employees at the software development firm Setfive got very curious about the Twitter response to Black Friday. So, they hooked into Twitter’s streaming API sample and recorded all tweets mentioning Black Friday.
They collected more than 1 million tweets and were able to compress that data into a handy infographic. The data was collected over a 24-hour period from 8pm EST Thursday to 8pm EST Friday. There were two main spikes; the first occurred at 5am with over 30,000 tweets per hour, the second was at 3pm with over 50,000 tweets per hour.
There was a lull between 6am and noon, peak Black Friday shopping hours.
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