Two-Thirds Of UK Twitter Users Follow A Newspaper Brand

Two-Thirds Of UK Twitter Users Follow A Newspaper Brand

A recent report shows that nearly 60 percent of the UK’s Twitter user base is following a newspaper brand in the UK, and that those who follow a newspaper brand are more affluent, more active tweeters and more likely to share and comment on current events.

The “NewsOnTheTweet” study, which was conducted by Newsworks and the UK’s newspapers, was meant to show the the symbiotic relationship between Twitter and current newspaper brands. The study highlights that 59 percent of Twitter’s 15 million UK users follow newspaper brands, 62 percent believe that Twitter news should be verified by a respected newsbrand and 60 percent of newsbrand followers say they follow brands they would not follow in print.

Twitter’s influence on UK newspapers has grown steadily over the last few years, with The

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