Twitter Tweaks Homepage Again

Twitter is testing a new homepage design targeting Web surfers without Twitter accounts, deploying it to users who are not logged in and focusing more on who is tweeting about what.

Designer Doug Bowman posted on the Twitter Blog:

With the new design, we’re intentionally featuring more dynamic content on the front page, revealing a sample of who’s here, what folks are tweeting about, and the big topics that they’re discussing. The homepage now features a set of algorithmically selected top tweets that automatically appear every few seconds. It also highlights a random sampling of suggested sources; hover over any of them to see a profile summary and their latest tweet. Trending topics now scroll across the page, allowing us to present a large set of trends using little page real estate. Hovering over some of these trends will show a description explaining why the keyword is (or has recently been) popular.

All of our recent changes embrace the notion that Twitter is not just for status updates anymore. It’s a network where information is exchanged and consumed at a rapid clip every second of the day. With so much being shared, we know that there’s something of value for everyone. People who internalize the value of Twitter understand the power of this simple medium. But it hasn’t been easy to make that value transparent or obvious for curious folks coming to Twitter for the first time.

And Twitter spokesman Sean Garrett went into more detail on the Top Tweets section with GigaOM, saying:

This algorithm looks at all kinds of interactions with Tweets including retweets, favorites, and more to identify the Tweets with the highest velocity beyond expectations. One thing to note is this is intended to highlight Tweets from all users and doesn’t favor those with large follower counts.