Twitter In Talks With Viacom, NBC To Stream TV Content Within Tweets
Twitter is close to securing a partnership deal with two major television networks to bring high-quality video content and advertising to the micro-blogging social platform, says Bloomberg, citing sources that are familiar with the matter.
Twitter has been holding talks with Viacom and Comcast Corp’s NBC Universal, seeking to add more entertainment and news video which would stream within tweets directly on Twitter.
These deals could be reached by mid-May, with the resulting ad revenue split between Twitter and the networks.
Twitter, which already has existing agreements with ESPN
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