On Twitter, You Are Not In Traffic - You Are Traffic

That checkbox that says ‘send updates to Twitter’? I get it. It’s so tempting. So convenient.

And so unnecessary, and so noisy.

If you’re not part of the signal, you’re part of the noise. And the noise is a LOT bigger, and likely always will be. But it’s a bit like anything else that seems overwhelming and not really your problem – you can make a difference, however small. Because all those teeny, tiny differences add up to a much greater whole.