Twitter to Test Promoted Tweets to Logged-Out Users
500 million people visit Twitter each month without formally logging into the site, via clicked links and Google search results. This ad test is aimed at them.
Twitter is testing a way to surface promoted tweets, even if a user is not logged into the service.
Twitter announced Thursday that they’re experimenting with promoted tweets when a logged-out user is viewing someone’s timeline.
The company noted that 500 million people visit Twitter each month without formally logging into the site, via clicked links and Google search results. This ad test is aimed at them.
Twitter blogged about this ad test:
By letting marketers scale their campaigns and tap into the total Twitter audience, they will be able to speak to more people in new places using the same targeting, ad creative, and measurement tools.
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