Twitter to Sponsor Lance Armstrong in Tour de France 2011

Without any fanfare, Twitter has decided to sponsor Lance Armstrong and Team RadioShack in this year’s Tour de France. The athlete uses Twitter daily, which is likely a big part of the reason why Twitter is sponsoring his team.

The only available information we have about Twitter’s sponsorship is a short video clip. Team RadioShack, Lance Armstrong’s cycling team, unveiled their new 2011 jersey Tuesday via the team blog and a YouTube video.

A single, 1.5

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in