Twitter Taps WhatsApp's Gap Kim as New Head of Global Business Marketing

He had been with Facebook nearly 4 years

Gap Kim, head of the Facebook-owned WhatsApp platform and brand management group, is switching social networks to become head of global business marketing at Twitter.

In his new role, Kim will head up the team responsible for the marketing and messaging that enables businesses to understand the social network’s ad solutions.

He will report to vice president of marketing Brad Ramsey, who said in a statement, “Gap has a track record of excellence, and we are thrilled to bring his talent to Twitter.

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