Twitter Taps WhatsApp’s Gap Kim as New Head of Global Business Marketing

He had been with Facebook nearly 4 years

Headshot of Gap Kim
He was also previously at Google, heading up ads product marketing for the Asia-Pacific region. Twitter
Headshot of David Cohen

Gap Kim, head of the Facebook-owned WhatsApp platform and brand management group, is switching social networks to become head of global business marketing at Twitter.

In his new role, Kim will head up the team responsible for the marketing and messaging that enables businesses to understand the social network’s ad solutions.

He will report to vice president of marketing Brad Ramsey, who said in a statement, “Gap has a track record of excellence, and we are thrilled to bring his talent to Twitter. We look forward to seeing his impact across the globe.”

Kim succeeds Christine Cuoco, who will lead a new team at Twitter: global brand and content marketing, focusing on the business-facing campaign #StartWithThem, and advertiser education (including Flight School) and insights.

Kim joined Facebook in Singapore in October 2015 as director of global business marketing for the Asia-Pacific region before assuming his role at messaging application WhatsApp in September 2018. At WhatsApp, he was responsible for developing and leading the app’s business product marketing strategy, brand and growth.

Prior to Facebook, he spent nearly six years at Google, holding various marketing executive roles in the Asia-Pacific region. He started out as the regional agency business leader, moving up to head of ads product marketing for Southeast Asia and ending his tenure as head of ads product marketing for the entire region.

“There’s no platform more embedded in everyday culture and what’s happening than Twitter, and in this day and age, that is a critical opportunity for marketers to make meaningful connections with influential audiences to grow their business and brand,” Kim said in a statement. “I’m thrilled to join the Twitter team and find new ways to bring Twitter’s value to life for all businesses, big and small, across the world.” David Cohen is editor of Adweek's Social Pro Daily.