Twitter users who search for information on the recent coronavirus epidemic will see dedicated prompts that guide them to “credible, authoritative information,” while halting auto-suggest results that it deems likely to direct users to non-credible content.
The social network said there have been more than 15 million related tweets over the past four weeks.
Jun Chu and Jennifer McDonald, who work on public policy for Twitter in the Asia-Pacific region and the U.S, respectively, said in a blog post that the move is an expansion of the social network’s #KnowTheFacts prompt, which it activated last May to direct people who search for keywords associated with vaccines to credible public health resources.
Twitter now has coronavirus information partnerships in place in Australia, Brazil, Canada, Hong Kong, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, the U.K.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in