Greatest of All Time? Twitter Users Say It’s Tom Brady

Two each for tennis and soccer, one apiece for football and basketball

Who is the greatest athlete of all time? According to Twitter users between Jan. 1 and Aug. 1, the answer is New England Patriots quarterback Tom Brady.

Twitter kicked off its #SeeEverySide campaign in June with an ad spot called GOAT Is Happening, focusing on sports debates on the social network.

According to the Twitter data team, the athletes with the most mentions of terms related to greatest of all time, #GOAT or the goat emoji from Jan. 1 through Aug.

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