Twitter Buys Two Startups To Make Inroads In European Social TV Market

Twitter Buys Two Startups To Make Inroads In European Social TV Market

There has been a deluge of news recently about Twitter’s push to become the king of social TV, from its acquisition of Bluefin Labs to track what consumers say about what they see on TV, to its TV Ad Targeting service that syncs Twitter and TV ad campaigns.

Now, Twitter is eyeing the European TV market. The company has acquired two European startups that work with the broadcasting industries in France and the UK.

As TechCrunch reports, Twitter is buying two startups: France’s Mesagraph and the UK’s SecondSync.

Mesagraph

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