Twitter's Self-Service Ad Platform Now Available For All Marketers (In The U.S.)
Twitter’s self-service advertising platform, which allows small and medium-sized businesses with monthly marketing budgets of $5,000 or less to use Promoted Tweets, Promoted Accounts and Twitter Analytics in their digital marketing campaigns, is now available to all users in the U.S. for the first time.
Previously, self-service ads on Twitter were invite-only, and while the platform will remain the same for existing Twitter self-service advertisers, opening these tools to all businesses across the U.S. is expected to dramatically increase Twitter’s revenue stream.
Writing on the official advertising blog, Ravi Narasimhan, product manager of revenue at Twitter, says:
When we built our self-service ad platform last March, our goal was to create an experience that would be powerful and also extremely easy for anybody to use.
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