Coronavirus

Twitter Saw a 71% Increase in Gaming Conversation in the Second Half of March 2020

Animal Crossing: New Horizons leads chatter on the platform so far this year

For the U.S. specifically, Twitter said there was an 89% increase in gaming conversation volumeKerkez/iStock
BL_Shaul
By Brandy Shaul

Video games are currently a hot topic on Twitter, with the coronavirus pandemic keeping people at home and eliminating other forms of entertainment.

The social network revealed Monday that it saw a 71% increase in gaming-related conversation volume and a 38% increase in unique authors in the second half of March, when social distancing measures were put in place.

For the U.S. specifically, Twitter said there was an 89% increase in conversation volume and a 50% increase in unique authors.

Twitter

Conversations picked up following the release of Animal Crossing: New Horizons March 20.

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BL_Shaul

Brandy Shaul

Brandy is a freelance writer for Adweek covering augmented reality.

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