Twitter Helps Heart Charity Save Lives

An account using Twitter’s promoted tweets and promoted trends services was able to build buzz and save lives, it seems. The Twitter blog tells us that the British Heart Foundation, the UK’s largest heart charity, recently used Twitter “to educate people about the effectiveness of hands-only CPR.”

Promoted trends appear to be wildly effective so far, with promoted trends in the UK seeing engagement rates as high as 11%. And promoted tweets aren’t too shabby either.

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