Twitter Reversed Course and Will Allow #OuiJeVote Ads in France, Encouraging Voter Registration

The social network originally banned all political ads in the country Feb. 1

Twitter rolled back its ban on political ads in France during the run-up to the European Union Parliamentary elections in May in order to permit ads that encourage French citizens to register to vote.

The country passed a law last December requiring that political ads posted on social platforms must include labels clearly defining them as political ads and revealing who paid for them.

Twitter reacted to the new law by revealing Feb. 1 that all political ads would be banned in France, as this was the only way it could continue operating without violating the law.

However, that decision did not please many French government officials, and some of them took to Twitter to voice their displeasure.

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