Twitter Reversed Course and Will Allow #OuiJeVote Ads in France, Encouraging Voter Registration

The social network originally banned all political ads in the country Feb. 1

Newly appointed minister of digital Cédric O met with Twitter representatives in Paris this week
Twitter France

Twitter rolled back its ban on political ads in France during the run-up to the European Union Parliamentary elections in May in order to permit ads that encourage French citizens to register to vote.

The country passed a law last December requiring that political ads posted on social platforms must include labels clearly defining them as political ads and revealing who paid for them.

Twitter reacted to the new law by revealing Feb. 1 that all political ads would be banned in France, as this was the only way it could continue operating without violating the law.

However, that decision did not please many French government officials, and some of them took to Twitter to voice their displeasure.

Newly appointed minister of digital Cédric O met with Twitter representatives in Paris this week, and the social network then revealed a policy change to enable the government to run its #OuiJeVote (#YesIVote) campaign, urging French citizens to register to vote in the EU Parliamentary elections.

The country’s ministers of the interior, culture and state detailed the proceedings in a press release.

Twitter France shared the news in a tweet, reading, “We wanted to make this clarification because we will continue to promote and protect the integrity of conversations around #EUelections2019 the next few months.”

And some of the ministers responded to the social network’s move, also via tweet.