Twitter Reveals New Policies and a Certification Process for Ads on National Issues

News organizations can apply for exemptions

Twitter began prepping in May for November’s U.S. midterm vote, when it created election labels for candidates for Congress and governor. Now the social network is turning its attention to ads regarding “legislative issues of national importance.”

Twitter announced a new ads policy and certification process for ads advocating for issues such as abortion, civil rights, climate change, guns, healthcare, immigration, national security, social security, taxes or trade.

Issue ads will be labeled on Twitter’s timeline, in the same way candidates’ ads are already being labeled.

Issue ads on Twitter will be labeled.Twitter
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