Twitter’s brand strategy team is now Twitter Next, with new functions and services added to the mix.
Head of Twitter Next Alex Josephson, previously head of global brand strategy, said in a blog post, “As the industry has shifted, so have the needs of marketers who want to break through the clutter and drive conversations about their campaigns, products and messages. That’s why today, we are evolving Twitter’s brand strategy team and reorienting our offerings around a single mission: to create human-centric ideas worth talking about.”
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