Twitter Responds to Instagram's Pulled Photos With Filters of Its Own
Twitter added eight filters for photos in iPhone and Android app updates it pushed out today, the company said.
Twitter added eight filters for photos in iPhone and Android app updates it pushed out today, the company said.
The move comes as an apparent tit-for-tat following Instagram’s move last week to block photos created with its app from displaying in user’s Twitter feed. Earlier today, Instagram unrolled integration with Foursquare and an additional filter.
The Twitter filters are provided through a partnership with Aviary, Twitter said in its announcement. Aviary offers a software development kit for photo editing that is also in use by Box and Yahoo Mail and Flickr.
If the filters work well, Twitter’s move will have struck a blow to Instagram’s core business, for which Facebook paid
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in