Twitter Reportedly in Talks to Use Video Content from Viacom, NBC
Vine was just the warm-up. Twitter will soon be incorporating more videos and ads from television networks, according to a report by Bloomberg.
Vine was just the warm-up. Twitter will soon be incorporating more videos and ads from television networks, according to a report by Bloomberg.
Bloomberg’s sources say that Twitter is in talks to stream videos from Viacom Inc. (the company behind music channels like VH1 and MTV) and run ads alongside them. The San Francisco-based company is also pursuing a content partnership with Comcast Corp.’s NBCUniversal. The companies will split the ad revenue, according to the report.
Specifically, Twitter is looking for news and entertainment content to bring to the microblogging network, which is already optimized for spreading news quickly.
Much of Twitter’s video content currently comes from YouTube, which NBC and other networks use to share clips from their shows on the social network.
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