Twitter Released a Hashtag-Triggered Emoji for the 2018 MLB All-Star Game

The Gatorade All-Star Preshow will livestream on the social network

Twitter is warming up for the 2018 Major League Baseball All-Star Game next Tuesday with a special hashtag-triggered emoji, as well as a livestreamed preshow prior to Monday night’s Home Run Derby.

Tweeting with the hashtags #AllStarGame and #HRDerby will add the special emoji to those tweets.

The Gatorade All-Star Preshow will livestream Monday on live.twitter.com/mlb and via @MLB.

MLB Network host Scott Braun will host, and the show will feature interviews with participants, a behind-the-scenes tour of the clubhouse and the batting cage, video highlights from the first half of the MLB season and highlights of the best data from the MLB Statcast Leaderboard.

Twitter

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in