Twitter Ramps Up Ad Sales Efforts
Twitter is starting to get serious on the ad sales front.
The fast-growing, short-form communications platform has hired two directors to head up its new East Coast and West Coast sales operations.
Dan Coughlin, veteran of Facebook, has been named director of sales for Twitter’s Eastern region, while Amanda Levy, formerly of Yelp, fills the same slot in Twitter’s Western region.
The two executives arrive at Twitter just as the micro-blogging platform begins taking steps to monetize its exploding user base.
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