Twitter Quietly Launches a Competitive Product to Facebook Connect

The race is on to hook up the web’s social plumbing, and Twitter has just quietly entered a horse in the race.

Formally called “Sign In with Twitter,” Twitter’s new product lets websites and publishers allow their users to login with their Twitter username and password directly on the site. In other words, Sign In with Twitter looks like a simpler version of but yet direct competitor to Facebook Connect.

Like Facebook Connect, Sign In with Twitter lets third party sites and applications which use Twitter and Twitter data authenticate users without leaving the page.

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