Twitter announced during its third-quarter-2017 earnings report that it was testing a self-serve advertising subscription offering, and that offering is launching Wednesday.
Director of product management Wook Chung announced in a blog post that the social network is launching a public beta version of Promote Mode, Twitter’s first subscription ad product.
Promote Mode enables small and midsized businesses and personal brands to conduct ad campaigns on Twitter for $99 per month, and with minimal extra effort, if any.
Promote
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