Twitter Phasing Out Buy Button?

Twitter appears to be waving bye-bye to its buy button.

Twitter appears to be waving bye-bye to its buy button.

E-commerce platform Shopify was one of several sites to launch the feature in October 2015, and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus.

TechCrunch reader Brody Berson shared the message from Shopify with Lunden:

Starting Feb. 1, the Twitter sales channel will no longer be available as a result of the Twitter team pivoting away from its e-commerce focus.

Saying goodbye is never easy, but you can choose between many other sales channels to sell on including: Facebook Shop, Pinterest, Messenger, Amazon and more.

Email the Shopify support team at if you have any questions.

Lunden reported that Twitter’s donate button will not be affected by the change.

The Twitter buy button debuted in September 2014 with Fancy, Gumroad, Musictoday and Stripe as launch partners.

The social network announced in September 2015 that Shopify, Bigcommerce and Demandware were integrating the feature.

Readers: Did you ever use Twitter’s buy button, either as a seller or a customer? David Cohen is editor of Adweek's Social Pro Daily.