New From #Twitter: Offers

Twitter has started to test a new way for brands to connect with their followers on Twitter and convert them into paying customers. Called Twitter Offers, the feature is a new type of Twitter Card that lets advertisers promote discounts and other types of cash incentives on Twitter which users pay for via credit or debit card and then redeem in-store or online.

Here’s how it works.

1. The advertiser sets up the Twitter Offer, which is targeted to users in the normal way via Twitter Ads

2.