Pepsi's massive campaign that uses emojis as a language is coming to Twitter.
In June, Twitter launched stickers that let users overlay searchable emojis and graphics on top of their photos. Now Pepsi is the first to launch a paid ad campaign using the visuals.
The soda brand's ads include roughly 50 custom-branded stickers that are part of the ongoing #PepsiMoji campaign in 10 countries including the U.S., Canada, India, Mexico and Russia. To use a promoted sticker, users click on the sticker button after uploading a photo.
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