One-third of U.S. smartphone owners will purchase new devices in the next year, and Twitter teamed up with Nielsen and Foursquare to figure out the role the social network plays in this process.
The three companies analyzed in-store foot traffic by using Attribution by Foursquare to examine wireless carrier in-store foot traffic for T-Mobile USA, Sprint, Verizon Wireless, AT&T, MetroPCS and Cricket Wireless, and they found that buyers spent an average of 6.8 percent more with mobile wireless carriers after seeing ads on Twitter.
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