The mobile measurement agreement between Twitter and Nielsen is going global, as the two companies announced Monday that Nielsen Digital Ad Ratings will be used to track Twitter mobile campaigns in 23 new markets.
Twitter has been tapping Nielsen Digital Ad Ratings in the U.S. since May 2016, and the 23 new markets are:
- Australia
- Brazil
- Canada
- China
- France
- Germany
- Hong Kong
- India
- Indonesia
- Ireland
- Italy
- Japan
- Malaysia
- Mexico
- New Zealand
- Philippines
- Poland
- Puerto Rico
- Singapore
- Taiwan
- Thailand
- Turkey
- U.K.
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