Twitter Launching Targeted Ads For Movies

Twitter will begin beta testing targeted ads for users who are fans of movies over the next few months, writes The Hollywood Reporter.

Working alongside Fizziology and Networked Insights, Twitter will show ads to people who have already been tweeting about movies on the platform. And these ads will be relevant, too. For example, users who have tweeted about Guardians Of The Galaxy – both in terms of characters and the film itself – might see ads for a new sci-fi movie that is coming soon.

To display these ads, studios will simply need to list the movie(s) they are targeting, rather than specific keywords.