Twitter Launches 'Native Ads' On MoPub Platform

Twitter acquired ad platform MoPub way back in September of last year and, after a few months of almost no fanfare, has started to announce some new features which the company hopes will become a significant source of annual revenue.

Last week Twitter launched a mobile app promotion suite, and today MoPub have announced “native ads”, a new service that sells ads that blend directly into content on mobile devices.

MoPub began testing the service back in December and today releases the feature to all of its publishers.

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