Twitter’s MoPub Mobile Ad Exchange Is Now Offering Inventory Packages

Director of product marketing, brand, video and exchange Emel Mutlu described inventory packages as collections of ad inventory with shared characteristics, enabling brands to segment and target inventory and reach their targeted audiences.

Mutlu said there are currently more than 49,000 applications live on MoPub Marketplace, and she provided more color on inventory packages in a blog post:

With inventory packages, buyers can target the exact inventory they’re looking for by choosing from a range of available packages.