Twitter Launches Two New Targeting Options for Mobile Advertisers

Twitter Launches Two New Targeting Options for Mobile Advertisers

More than 80 percent of Twitter’s 284 million active users engage on the platform from their mobile device, and Twitter wants to let advertisers fully exploit that metric.

This week the platform rolled out two new mobile targeting options for marketers: mobile carrier targeting and the ability to target users with new mobile devices.

Mobile carrier targeting allows advertisers to reach users based on their mobile carrier. This is largely relevant to the carriers themselves, who might want to target only their customers with one campaign, or only target users of other carriers with another.

Twitter Launches Two New Targeting Options for Mobile Advertisers

Advertisers can also target users with new mobile devices.

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